Kate McGarrahan
Opinion
15 July 2024
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Brands investing in purpose are missing out on growth opportunities, or worse, risking accusations of greenwashing, by failing to properly measure and communicate the impact of their purposeful activities. Kate McGarrahan, Strategy Director, Revolt highlights that while expertise and resource is commonplace for measuring brand impact, the same is rarely the case for purpose.
About Kate McGarrahan
Kate McGarrahan is Strategy Director at Revolt.